close-up portrait of a woman with a beautiful, bold makeup look

In a world dominated by mainstream beauty brands, there's a thriving subculture of alternative makeup brands that cater to those seeking unique, bold, and innovative looks. Today's blog post is dedicated to the realm of unconventional beauty, unveiling the top 10 alternative makeup brands that promise to redefine your makeup routine and elevate your alt fashion style to new heights. Let's take a look?

collage melt cosmeitcs

  • #1. Melt Cosmetics

This brand is popular for its high-quality, pigmented eyeshadows. They also have a variety of other products, including lipsticks, highlighters, and blushes. Unparalleled pigmentation and a cruelty-free approach make Melt Cosmetics a standout alternative brand.

Find them here:

Instagram: @meltcosmetics

collage black moon cosmetics

  • #2. Black Moon Cosmetics

Enter the realm of mystic elegance with Black Moon Cosmetics. This brand combines dark aesthetics with high-quality formulations, creating products that appeal to the edgy and the mystical. From cosmic-themed eyeshadows to enchanting lip products, Black Moon Cosmetics invites makeup lovers to embrace their inner otherworldly being.

Find them here:

Instagram: @blackmooncosmetics

collage medusa's makeup

  • #3. Medusa's Makeup

If you're on the lookout for cruelty-free glam that comes with a rebellious edge, Medusa's Makeup is your go-to. This brand offers an array of bold and unique makeup products, including glitter-infused eyeshadows and vegan lipsticks. Medusa's Makeup encourages enthusiasts to express themselves fearlessly through their makeup choices.

Find them here:

Instagram: @medusasmakeup

collage shtoud cosmetics

  • #4. Shroud Cosmetics

Shroud Cosmetics (ex-Stobe), an indie darling, is known for its intense pigmentation and diverse color schemes. This brand caters to makeup enthusiasts who crave bold, statement looks. With eyeshadow palettes that tell a story and deliver exceptional performance, Shroud Cosmetics is an alternative gem in the world of makeup.

Find them here:

Instagram: @shroudcosmetics

collage fyrinnae

  • #5. Fyrinnae

Step into the world of shimmer and multichrome marvels with Fyrinnae. This brand specializes in eyeshadows that shift colors with every angle, creating mesmerizing effects. Fyrinnae's commitment to unique formulations and cruelty-free products makes it a must-try for those looking to add a touch of magic to their makeup routine.

Find them here:

Instagram: @shopfyrinnae

collage suva beauty

  • #6. Suva Beauty

Suva Beauty stands out as a brand that celebrates artistry and vibrancy. Known for its Hydra Liners and innovative eyeshadow formulations, Suva Beauty encourages makeup enthusiasts to unleash their creativity. The brand's bold color choices and long-lasting products make it a favorite among those who crave standout looks.

Find them here:

Instagram: @suvabeauty

collage pretty zombie cosmetics

  • #7. Pretty Zombie Cosmetics

For those who prefer their lip colors on the dark and distinctive side, Pretty Zombie Cosmetics is a revelation. This brand offers an impressive range of liquid lipsticks with unique shades that cater to unconventional tastes. Pretty Zombie Cosmetics is the go-to choice for individuals who want to make a bold statement with their lip color.

Find them here:

Instagram: @prettyzombiecosmetics

collage concrete minerals

  • #8. Concrete Minerals

Edgy and ethical, Concrete Minerals provides vegan and cruelty-free makeup options without compromising on style. With a focus on bold pigments and unique formulations, this brand caters to those who want to stand out while supporting ethical beauty practices.

Find them here:

Instagram: @concreteminerals

collage necromancy cosmetica

  • #9. Necromancy Cosmetica

Closing our list is Necromancy Cosmetica, a brand that exudes gothic elegance. From their dark and romantic eyeshadow palettes to their bewitching lip products, Necromancy Cosmetica offers a unique approach to alternative beauty. Embrace the dark side with products that embody a sense of mystery and sophistication.

Find them here:

Instagram: @necromancycosmetica

collage Rituel de Fille

  • #10. Rituel de Fille

Known for their spellbinding color stories and carefully curated palettes, Rituel de Fille brings a touch of magic to your makeup routine. With a commitment to clean ingredients and a focus on craftsmanship, Rituel de Fille is a standout choice for those seeking both quality and mesmerizing beauty. Unleash your creativity and let Rituel de Fille be the spell that transforms your makeup game.

Find them here:

Instagram: @ritueldefille


While mainstream beauty brands have their place, the world of makeup is vast and varied. These alternative makeup brands go beyond the conventional, offering a playground for creativity and self-expression. Whether you're drawn to bold lip colors, ethically conscious products, or gothic elegance, these brands invite you to ditch the mainstream and discover a realm of makeup that truly allows you to stand out and express your individuality.