close-up portrait of a oyung woman holding her hands on her face
Photo: Ana Bregantin

Aesthetics is a term that's been thrown around a lot lately, but what does it really mean? Is it just about looking pretty, or is there something deeper behind it? From the clothes we wear, and the makeup we put on to the way we decorate our homes, our aesthetic choices say a lot about who we are. But in the age of social media and endless visual content, aesthetics have taken on a whole new level of significance. 

With the ability to curate and share our styles with the world, aesthetics have become a means of self-expression and a way to connect with others who share our tastes. So, let's dive in and explore the world of aesthetics, what it means, and why it's become so popular on the internet in the recent few years.


What is Aesthetic as a Branch of Philosophy?


Aesthetics is a branch of philosophy concerned with the nature and appreciation of beauty, art, and taste. It seeks to understand and evaluate the qualities that make things beautiful or pleasing to the eyes and senses. Aesthetics encompasses a wide range of topics, including the nature of art, the part of the artist, the relationship between art and beauty, and the criteria for evaluating artistic pieces.

One of the main goals of aesthetics is to understand what makes art valuable. Philosophers of aesthetics have proposed various theories about the nature of beauty, including the idea that beauty is objective and can be discovered through rational inquiry, or that it is subjective and depends on individual tastes and preferences. 

Another important topic in aesthetics is the role of the artist. Aestheticians explore questions such as what motivates artists to create, how they go about creating their works, and what responsibilities they have to their audiences and society. They also consider the impact that art has on its viewers and how it can shape their experiences and perceptions of the world.

full portrait of a young woman ina vintage white dress and ginger hair
Photo: Ozan Çulha


The Concept of Aesthetics and the Internet


Internet aesthetic is a term used to describe the visual and stylistic elements commonly found on the internet, especially in the world of social media. It is a rapidly evolving and constantly changing aesthetic that reflects the cultural zeitgeist and technological advancements of the digital age. The internet aesthetic draws inspiration from a wide range of sources, including popular culture, fashion, art, and graphic design, and it is characterized by its use of bold colors, playful typography, and a sense of humor.

One of the defining characteristics of the Internet aesthetic is its ability to create a sense of community and belonging among Internet users. By using similar visual and stylistic elements across a range of digital platforms, internet users can instantly recognize and connect with others who share similar interests and aesthetics. This has led to the creation of online subcultures and communities that are bound together by a shared love of internet culture and aesthetics.

Another important aspect of the Internet aesthetic is its emphasis on self-expression and individuality. With the rise of social media and other digital platforms, people have more opportunities than ever before to express themselves creatively and showcase their unique set of interests. The internet aesthetic provides a visual language for this self-expression, allowing individuals to create digital personas that reflect their identities and values. 

an aesthetic portrait of a young woman with a bouquet of  white flowers in her hands
Photo: Camila Esteves

The Search Term “Aesthetic” and Google Trends


According to Google Trends, the search term "aesthetic" has been steadily increasing in popularity over the past five years, with the highest search interest coming from the United States, Canada, the United Kingdom, Australia, and New Zealand. The term is particularly popular among younger generations, with a significant portion of searches coming from individuals between the ages of 18 and 24.

In addition to Google Trends, social media platforms such as Instagram and TikTok have also seen a significant increase in the use of the term "aesthetic", particularly in the context of visual content such as fashion, beauty, and home decor. Users use hashtags such as #aesthetic, #aesthetics, and #aestheticstyle to categorize posts and connect with others who share their aesthetic interests.


How Tumblr, Pinterest, and TikTok Popularized Aesthetics


Tumblr, Pinterest, and TikTok have each contributed to the popularization of aesthetics in their unique ways. On Tumblr, users created and shared mood boards, featuring images, quotes, and other media that conveyed a particular aesthetic. These mood boards often focused on niche interests, from gothic horror to cottagecore, and were shared widely among Tumblr communities. This platform allowed users to curate their own aesthetic identity and connect with others who shared their interests.

Pinterest, on the other hand, took the concept of mood boards to the next level. With a user interface designed specifically for creating visual collections, Pinterest became a hub for users to discover and save inspiration for everything from home decor to fashion. The platform's algorithm recommended related content, further exposing users to new aesthetics and styles. In this way, Pinterest made it easy for users to explore and experiment with aesthetics beyond their immediate interests.

TikTok, the latest addition to this trio, has revolutionized the way that aesthetics is shared and consumed. The platform's short-form video format allows users to showcase their aesthetic preferences and interpret others' in creative ways. TikTok has even popularized new aesthetics, such as "cottagecore," which has gained a massive following on the app. TikTok's algorithm also plays a significant role in promoting aesthetics, as the "For You" page serves as a feed of content that matches users' interests, making it easier than ever to discover new aesthetics and trends.

an aesthetic portrait of a young woman with a bouquete of  white flowers in her hands
Photo: Ozan Çulha


What Are the Most Popular Aesthetic Lifestyles at the Moment


In recent years, aesthetic lifestyles have gained significant popularity among people worldwide. From fashion and beauty to home decor and social media, the desire to curate a visually appealing and cohesive aesthetic has become a significant part of modern culture. Here are some of the most popular aesthetic lifestyles at the moment:

  • Cottagecore: This aesthetic celebrates the simplicity and serenity of rural life, often incorporating elements of nature and nostalgia into fashion and home decor. Think flowy dresses, cozy knitwear, floral prints, and rustic furniture.

  • Minimalism: In contrast to the maximalist tendencies of previous years, minimalism has emerged as a popular aesthetic lifestyle. With a focus on clean lines, neutral colors, and a "less is more" approach, minimalism prioritizes simplicity, functionality, and quality over excess.

  • Dark Academia: This aesthetic draws inspiration from classic literature, art, and academia, with a focus on dark, moody colors and traditional styles such as blazers, loafers, and pleated skirts. Think ivy-covered buildings, old books, and intellectual pursuits.

  • Kawaii: Originating in Japan, kawaii is a cute, colorful aesthetic that often incorporates playful, childlike elements such as pastel colors, cartoon characters, and fluffy animals. This aesthetic is popular among fans of anime and manga and has gained a significant following on social media platforms such as Instagram and TikTok.

  • Grunge: A subculture that emerged in the 1990s, grunge has made a comeback in recent years. This aesthetic is characterized by edgy, rebellious fashion such as ripped denim, leather jackets, and combat boots, often paired with dark makeup and messy hairstyles.

These are just a few of the many aesthetic lifestyles that have gained popularity in recent years. Each aesthetic has its unique style and vibe, but they all share a common desire to create a visually pleasing and cohesive aesthetic that reflects the individual's personality and values. I'll try to explore them separately and compare, analyzing these aesthetics in future blog posts.


Summarizing...


Overall, aesthetics is a complex and multifaceted branch of philosophy that explores the nature of beauty, art, and taste. It helps us appreciate and understand the art that surrounds us, and think about how it can enrich our lives and contribute to our understanding of the world around us.

Tumblr, Pinterest, and TikTok have each played a significant role in popularizing aesthetics by providing platforms for users to share, explore, and experiment with their unique aesthetic preferences. These platforms have created a new form of visual culture that encourages users to express themselves and connect with others based on shared aesthetics. However, there is always something more profound to the concept of aesthetics, worth exploring and learning about.
  • March 22, 2023

Exploring Aesthetics: What Is It and Why Is It So Popular on the Internet?

close-up portrait of a oyung woman holding her hands on her face
Photo: Ana Bregantin

Aesthetics is a term that's been thrown around a lot lately, but what does it really mean? Is it just about looking pretty, or is there something deeper behind it? From the clothes we wear, and the makeup we put on to the way we decorate our homes, our aesthetic choices say a lot about who we are. But in the age of social media and endless visual content, aesthetics have taken on a whole new level of significance. 

With the ability to curate and share our styles with the world, aesthetics have become a means of self-expression and a way to connect with others who share our tastes. So, let's dive in and explore the world of aesthetics, what it means, and why it's become so popular on the internet in the recent few years.


What is Aesthetic as a Branch of Philosophy?


Aesthetics is a branch of philosophy concerned with the nature and appreciation of beauty, art, and taste. It seeks to understand and evaluate the qualities that make things beautiful or pleasing to the eyes and senses. Aesthetics encompasses a wide range of topics, including the nature of art, the part of the artist, the relationship between art and beauty, and the criteria for evaluating artistic pieces.

One of the main goals of aesthetics is to understand what makes art valuable. Philosophers of aesthetics have proposed various theories about the nature of beauty, including the idea that beauty is objective and can be discovered through rational inquiry, or that it is subjective and depends on individual tastes and preferences. 

Another important topic in aesthetics is the role of the artist. Aestheticians explore questions such as what motivates artists to create, how they go about creating their works, and what responsibilities they have to their audiences and society. They also consider the impact that art has on its viewers and how it can shape their experiences and perceptions of the world.

full portrait of a young woman ina vintage white dress and ginger hair
Photo: Ozan Çulha


The Concept of Aesthetics and the Internet


Internet aesthetic is a term used to describe the visual and stylistic elements commonly found on the internet, especially in the world of social media. It is a rapidly evolving and constantly changing aesthetic that reflects the cultural zeitgeist and technological advancements of the digital age. The internet aesthetic draws inspiration from a wide range of sources, including popular culture, fashion, art, and graphic design, and it is characterized by its use of bold colors, playful typography, and a sense of humor.

One of the defining characteristics of the Internet aesthetic is its ability to create a sense of community and belonging among Internet users. By using similar visual and stylistic elements across a range of digital platforms, internet users can instantly recognize and connect with others who share similar interests and aesthetics. This has led to the creation of online subcultures and communities that are bound together by a shared love of internet culture and aesthetics.

Another important aspect of the Internet aesthetic is its emphasis on self-expression and individuality. With the rise of social media and other digital platforms, people have more opportunities than ever before to express themselves creatively and showcase their unique set of interests. The internet aesthetic provides a visual language for this self-expression, allowing individuals to create digital personas that reflect their identities and values. 

an aesthetic portrait of a young woman with a bouquet of  white flowers in her hands
Photo: Camila Esteves

The Search Term “Aesthetic” and Google Trends


According to Google Trends, the search term "aesthetic" has been steadily increasing in popularity over the past five years, with the highest search interest coming from the United States, Canada, the United Kingdom, Australia, and New Zealand. The term is particularly popular among younger generations, with a significant portion of searches coming from individuals between the ages of 18 and 24.

In addition to Google Trends, social media platforms such as Instagram and TikTok have also seen a significant increase in the use of the term "aesthetic", particularly in the context of visual content such as fashion, beauty, and home decor. Users use hashtags such as #aesthetic, #aesthetics, and #aestheticstyle to categorize posts and connect with others who share their aesthetic interests.


How Tumblr, Pinterest, and TikTok Popularized Aesthetics


Tumblr, Pinterest, and TikTok have each contributed to the popularization of aesthetics in their unique ways. On Tumblr, users created and shared mood boards, featuring images, quotes, and other media that conveyed a particular aesthetic. These mood boards often focused on niche interests, from gothic horror to cottagecore, and were shared widely among Tumblr communities. This platform allowed users to curate their own aesthetic identity and connect with others who shared their interests.

Pinterest, on the other hand, took the concept of mood boards to the next level. With a user interface designed specifically for creating visual collections, Pinterest became a hub for users to discover and save inspiration for everything from home decor to fashion. The platform's algorithm recommended related content, further exposing users to new aesthetics and styles. In this way, Pinterest made it easy for users to explore and experiment with aesthetics beyond their immediate interests.

TikTok, the latest addition to this trio, has revolutionized the way that aesthetics is shared and consumed. The platform's short-form video format allows users to showcase their aesthetic preferences and interpret others' in creative ways. TikTok has even popularized new aesthetics, such as "cottagecore," which has gained a massive following on the app. TikTok's algorithm also plays a significant role in promoting aesthetics, as the "For You" page serves as a feed of content that matches users' interests, making it easier than ever to discover new aesthetics and trends.

an aesthetic portrait of a young woman with a bouquete of  white flowers in her hands
Photo: Ozan Çulha


What Are the Most Popular Aesthetic Lifestyles at the Moment


In recent years, aesthetic lifestyles have gained significant popularity among people worldwide. From fashion and beauty to home decor and social media, the desire to curate a visually appealing and cohesive aesthetic has become a significant part of modern culture. Here are some of the most popular aesthetic lifestyles at the moment:

  • Cottagecore: This aesthetic celebrates the simplicity and serenity of rural life, often incorporating elements of nature and nostalgia into fashion and home decor. Think flowy dresses, cozy knitwear, floral prints, and rustic furniture.

  • Minimalism: In contrast to the maximalist tendencies of previous years, minimalism has emerged as a popular aesthetic lifestyle. With a focus on clean lines, neutral colors, and a "less is more" approach, minimalism prioritizes simplicity, functionality, and quality over excess.

  • Dark Academia: This aesthetic draws inspiration from classic literature, art, and academia, with a focus on dark, moody colors and traditional styles such as blazers, loafers, and pleated skirts. Think ivy-covered buildings, old books, and intellectual pursuits.

  • Kawaii: Originating in Japan, kawaii is a cute, colorful aesthetic that often incorporates playful, childlike elements such as pastel colors, cartoon characters, and fluffy animals. This aesthetic is popular among fans of anime and manga and has gained a significant following on social media platforms such as Instagram and TikTok.

  • Grunge: A subculture that emerged in the 1990s, grunge has made a comeback in recent years. This aesthetic is characterized by edgy, rebellious fashion such as ripped denim, leather jackets, and combat boots, often paired with dark makeup and messy hairstyles.

These are just a few of the many aesthetic lifestyles that have gained popularity in recent years. Each aesthetic has its unique style and vibe, but they all share a common desire to create a visually pleasing and cohesive aesthetic that reflects the individual's personality and values. I'll try to explore them separately and compare, analyzing these aesthetics in future blog posts.


Summarizing...


Overall, aesthetics is a complex and multifaceted branch of philosophy that explores the nature of beauty, art, and taste. It helps us appreciate and understand the art that surrounds us, and think about how it can enrich our lives and contribute to our understanding of the world around us.

Tumblr, Pinterest, and TikTok have each played a significant role in popularizing aesthetics by providing platforms for users to share, explore, and experiment with their unique aesthetic preferences. These platforms have created a new form of visual culture that encourages users to express themselves and connect with others based on shared aesthetics. However, there is always something more profound to the concept of aesthetics, worth exploring and learning about.
stylish woman in a suit is posing with a handbag in her hand
Photo: Kevin Laminto

The vogue trends alter with the seasons. See some alternative fashion trends if you're sick of the same old looks. There are several intriguing designs to attempt, whether you want to make a dramatic statement or are simply trying to change things up. To attempt this season, check out these 10 alternative fashion trends!

  • Size-up Blazers


In recent years, the trend of oversized blazers has been more widespread. With anything from jeans to dresses, it's a flexible garment that can be dressed up or down. Try putting on an oversized jacket with a turtleneck and wide-leg slacks this season for a classy and sophisticated appearance.

  • Declaratory Tights


A unique and entertaining approach to give your outfit some flair is using statement tights. There are several alternatives to pick from, including vibrant designs and strong prints. To make the tights the star of your outfit, wear them with a simple black dress or skirt.

  • Printed Denim


Despite being a decades-old style, patchwork denim is making a comeback this season. Whether you choose pants or a blazer, patchwork denim gives each ensemble a distinctive touch. For a simple yet elegant outfit, try wearing a patchwork denim jacket with black pants and a basic white T-shirt.

beautiful fashion model in an oversized blazer is posing in a photo studio
Photo: Kadeem Stewart

  • Prairie Shirts


The beautiful and feminine trend of prairie dresses is ideal for spring and summer. They include flowery designs, billowy sleeves, and ruffles, and depending on the situation, you may pair them with boots or sandals. For a boho-inspired outfit this season, consider wearing a prairie dress with a denim jacket and ankle boots.

  • Vivid Hues and Patterns


It's all about embracing vibrant hues and patterns this season. When it comes to adding vibrant colors and designs to your wardrobe, there are no restrictions on anything from neon green to animal print. Start modestly with a bright accessory or patterned shirt if you're new to this style, then progress to boulder pieces.

  • Flat-Toed Shoes


A traditional silhouette gets a contemporary update with square-toed footwear. There are several footwear alternatives available with square toes, including boots and heels. They are an adaptable shoe that can be worn with everything from gowns to jeans and quickly updates any look.

  • Large Chains


The bold and edgy trend of chunky chains is ideal for giving your outfit some character. There are several ways to incorporate thick chains into your style, from necklaces to bracelets. For a stylish and casual style, try wearing a hefty chain necklace with a plain t-shirt and jeans.

woman in a deep-green fashion look is posing for the camera on a street
Photo: Eyup Beyhan



  • Monochromatic Clothing


The fashion of wearing all one color is timeless. It entails donning several tones of the same hue from head to toe to produce a sophisticated and refined appearance. To give your outfit some depth this season, experiment with several shades of your favorite color and combine various textures.

  • Everything is Leather


While leather is a trend that never really goes out of style, it is dominating this season. There are several ways to incorporate this style into your wardrobe, from leather jackets to jeans. For a casually stylish style, try wearing a leather jacket with jeans and a plain T-shirt.

  • Upcycled Clothing

The two pillars of the upcycled clothes trend are innovation and sustainability. It entails transforming outdated clothing into something fresh and in style. Upcycled clothing is a trend that's worthwhile experimenting with, whether you're a DIY enthusiast or want to support firms that use sustainable materials.

Speaking of holiday attire, one well-attended event is the Christmas events birmingham. People adore donning comfortable knits and classic Christmas sweaters throughout this festive season. But, why not give your ensemble some edge with a pair of striking tights or bulky chains? These unconventional fashion fads may elevate your Christmas ensemble and help you stand out from the crowd.

Try adding one of these alternative fashion trends into your attire if you're going to a Christmas party or event. An oversized jacket, for instance, may be dressed up and down with striking tights and boots. A prairie dress with clunky boots may also give off a romantic and edgy mood. Another interesting and novel approach to dressing for the holidays is in monochrome in a cheery hue like red or green.

Don't be scared to venture outside of your comfort zone and attempt something novel when it comes to fashion. Although there are a ton of different trends and styles to discover, the alternative fashion trends mentioned above are a wonderful place to start. The most essential thing is to enjoy yourself and use your clothing to represent who you are. There is a trend out there for everyone, whether you're embracing sustainable fashion or experimenting with vivid colors and designs.

Let's conclude...


In conclusion, fashion is continuously changing, thus it's critical to stay current with the newest trends. For a new and interesting look this season, consider adopting one of these ten current trends in alternative fashion to your wardrobe. There are several alternatives, ranging from recycled clothing to oversized jackets. Also, if you're going to a holiday celebration, don't forget to give your own special touch by dressing in a different trend. So go forth and express your uniqueness via clothing; you never know what fashionable surprises are in store!
  • March 16, 2023

Discover the Top 10 Must-Try Alternative Fashion Trends of the Season

stylish woman in a suit is posing with a handbag in her hand
Photo: Kevin Laminto

The vogue trends alter with the seasons. See some alternative fashion trends if you're sick of the same old looks. There are several intriguing designs to attempt, whether you want to make a dramatic statement or are simply trying to change things up. To attempt this season, check out these 10 alternative fashion trends!

  • Size-up Blazers


In recent years, the trend of oversized blazers has been more widespread. With anything from jeans to dresses, it's a flexible garment that can be dressed up or down. Try putting on an oversized jacket with a turtleneck and wide-leg slacks this season for a classy and sophisticated appearance.

  • Declaratory Tights


A unique and entertaining approach to give your outfit some flair is using statement tights. There are several alternatives to pick from, including vibrant designs and strong prints. To make the tights the star of your outfit, wear them with a simple black dress or skirt.

  • Printed Denim


Despite being a decades-old style, patchwork denim is making a comeback this season. Whether you choose pants or a blazer, patchwork denim gives each ensemble a distinctive touch. For a simple yet elegant outfit, try wearing a patchwork denim jacket with black pants and a basic white T-shirt.

beautiful fashion model in an oversized blazer is posing in a photo studio
Photo: Kadeem Stewart

  • Prairie Shirts


The beautiful and feminine trend of prairie dresses is ideal for spring and summer. They include flowery designs, billowy sleeves, and ruffles, and depending on the situation, you may pair them with boots or sandals. For a boho-inspired outfit this season, consider wearing a prairie dress with a denim jacket and ankle boots.

  • Vivid Hues and Patterns


It's all about embracing vibrant hues and patterns this season. When it comes to adding vibrant colors and designs to your wardrobe, there are no restrictions on anything from neon green to animal print. Start modestly with a bright accessory or patterned shirt if you're new to this style, then progress to boulder pieces.

  • Flat-Toed Shoes


A traditional silhouette gets a contemporary update with square-toed footwear. There are several footwear alternatives available with square toes, including boots and heels. They are an adaptable shoe that can be worn with everything from gowns to jeans and quickly updates any look.

  • Large Chains


The bold and edgy trend of chunky chains is ideal for giving your outfit some character. There are several ways to incorporate thick chains into your style, from necklaces to bracelets. For a stylish and casual style, try wearing a hefty chain necklace with a plain t-shirt and jeans.

woman in a deep-green fashion look is posing for the camera on a street
Photo: Eyup Beyhan



  • Monochromatic Clothing


The fashion of wearing all one color is timeless. It entails donning several tones of the same hue from head to toe to produce a sophisticated and refined appearance. To give your outfit some depth this season, experiment with several shades of your favorite color and combine various textures.

  • Everything is Leather


While leather is a trend that never really goes out of style, it is dominating this season. There are several ways to incorporate this style into your wardrobe, from leather jackets to jeans. For a casually stylish style, try wearing a leather jacket with jeans and a plain T-shirt.

  • Upcycled Clothing

The two pillars of the upcycled clothes trend are innovation and sustainability. It entails transforming outdated clothing into something fresh and in style. Upcycled clothing is a trend that's worthwhile experimenting with, whether you're a DIY enthusiast or want to support firms that use sustainable materials.

Speaking of holiday attire, one well-attended event is the Christmas events birmingham. People adore donning comfortable knits and classic Christmas sweaters throughout this festive season. But, why not give your ensemble some edge with a pair of striking tights or bulky chains? These unconventional fashion fads may elevate your Christmas ensemble and help you stand out from the crowd.

Try adding one of these alternative fashion trends into your attire if you're going to a Christmas party or event. An oversized jacket, for instance, may be dressed up and down with striking tights and boots. A prairie dress with clunky boots may also give off a romantic and edgy mood. Another interesting and novel approach to dressing for the holidays is in monochrome in a cheery hue like red or green.

Don't be scared to venture outside of your comfort zone and attempt something novel when it comes to fashion. Although there are a ton of different trends and styles to discover, the alternative fashion trends mentioned above are a wonderful place to start. The most essential thing is to enjoy yourself and use your clothing to represent who you are. There is a trend out there for everyone, whether you're embracing sustainable fashion or experimenting with vivid colors and designs.

Let's conclude...


In conclusion, fashion is continuously changing, thus it's critical to stay current with the newest trends. For a new and interesting look this season, consider adopting one of these ten current trends in alternative fashion to your wardrobe. There are several alternatives, ranging from recycled clothing to oversized jackets. Also, if you're going to a holiday celebration, don't forget to give your own special touch by dressing in a different trend. So go forth and express your uniqueness via clothing; you never know what fashionable surprises are in store!
portrait of a beautiful young woman with dark fantasy makeup look, floating in a pool of green water
Photo: Banabila

Dark aesthetics is an assembly term for cultural movement and visual style characterized by a fascination with all things dark, macabre, and eerie. It is often associated with gloomy themes and philosophies. Dark aesthetics are inspired by various artistic sources: from classic dark movies and gothic literature to all things dark and moody. In visual arts, dark aesthetics are often expressed through dark colors, foggy filters, melodic music, and sad poetry.

Needless to say, these sub-cultures have unique values, aesthetics, and style, but they all share a common interest in the darker side of life. Ignited by my love for all things surrounding dark aesthetics, I've gathered a list of the top 10 most popular and inspiring dark aesthetics you'll want to experience yourself. Fingers crossed, my post will motivate you to learn more about the darker side of life.

aesthetic collage with things and outfit inspired by the gothic Aesthetic

1. Gothic Aesthetic


Let me begin with my favorite Gothic aesthetic, which is self-explanatory. Generally speaking, the Gothic aesthetic is based on appreciation and love of all things related to Gothic architecture, literature, music, and the dark, brooding atmosphere. This broad term can be sub-categorized into numerous gothic-based aesthetics centered around specific subjects like trad goth or pastel goth.

Gothic aesthetics also strongly impact the fashion world, with its dark, brooding style often incorporated into clothing, hair, and makeup styles. This style is often seen as dark, edgy, and rebellious and is associated with the counterculture of the punk and goth subcultures. 


aesthetic collage with things and outfit inspired by the dark academiaAesthetic


2. Dark Academia Aesthetic


If you are still present on Tumblr, you have seen compilations of visually pleasant imagery featuring the Dark Academia aesthetic. Dark Academia evokes a moody and atmospheric ambiance reminiscent of old, prestigious schools, universities, and old things connected with education. 

The visual style is characterized by rich, dark colors, such as deep burgundy, forest green, and midnight blue. Small elements and even texture are equally essential in creating the Dark Academia vibe, with vintage and worn leather-bound books, old-fashioned stationery, and study prompts. The furniture and decor often feature ornate details and classic designs influenced by Edwardian and Gothic architectural styles. 


aesthetic collage with things and outfit inspired by the witchcore Aesthetic


3. Witchcore Aesthetic


If you're obsessed with nature and the occult, you'll want to learn more about Withcore. This aesthetic is inspired by witches, dark magic, and supernatural occurrences. The witch is often seen as a symbol of feminine power with a core connection to nature and its elements. 

The color palette of the Withcore often consists of deep and rich hues, which can be found in surrounding nature: black, purple, green, red, and earthy tones. Accessories play a significant role in creating an atmosphere for the witchcore-inspired outfit or interior. Various gemstones, crystals, dreamcatchers, and talismans with dry herbs make an eye-pleasing, rustic look. 


aesthetic collage with things and outfit inspired by the grunge Aesthetic

4. Grunge Aesthetic


Grunge aesthetics refers to a style of music, fashion, and visual arts. The grunge movement emerged in the early 1990s and stayed trendy ever since (with its ups and downs). Grunge as an aesthetic is characterized by a gritty, DIY, and anti-establishment attitude that rejects mainstream culture. The style is often 'distressed' and thrifty, which looked unappealing to the early 90s glam.

To help you visualize the most distinctive features of grunge aesthetics, I'll use the phrase ''nearly new off-tune guitar''. If an image of a disturbed young adult in a thrifty outfit and a very romantic view of life appears before your eyes it, then my job here is done!


aesthetic collage with things and outfit inspired by the vampire Aesthetic


5. Vampire Aesthetic


If you think Gothic aesthetics sums up humanity's appreciation for all things dark and atmospheric, then you are wrong! Bram Stocker's Dracula and Interview with the Vampire only nourished our love for sexy vampire creatures...And that's how the vampire aesthetics dominated our easily impressed minds and Pinterest boards!

The classic vampire aesthetic is often associated with the gothic horror genre, featuring pale skin, sharp fangs, and a dark, brooding demeanor. In film and television, vampire aesthetics have been used to create a sense of danger and sexuality, often portraying vampires as charismatic figures who are both feared and desired. Add exquisite fashion, artwork, and stunning interior design to the formula for the ultimate understanding of vampire aesthetics.

aesthetic collage with things and outfit inspired by the goblincore Aesthetic

6. Goblincore Aesthetic


One of the most peculiar aesthetics I've stumbled upon on Tumblr. I even dedicated a month on my Tumblr page to this fantastic nature-based aesthetic. Unlike royal-looking gothcore, this particular style is far from being conventionally appealing. Goblincore appreciates those things that are not considered aesthetically pleasing to one's eye.

Think slugs and dirt, frog spawn and slime, and don't forget about the stars of Goblincore – grotesque folklore creatures goblins. Goblincore aesthetics is fresh, as it emerged in the early 2010s and was primarily inspired by the medieval and folklore themes found in the works of J.R.R. Tolkien, Guillermo del Toro, and the "Dungeons & Dragons" role-play.


aesthetic collage with things and outfit inspired by the plaguecore Aesthetic

7. Plaguecore Aesthetic


Plaguecore aesthetics is a visual and cultural movement that combines dark, gothic, and industrial themes with a strong focus on medical and biological imagery. Plaguecore aesthetics often feature images of decay and mutations, utilizing medical imagery of charts, lists, and diagrams. It also incorporates medical clothing and gear as fashion elements.

When it comes to music, Plaguecore often utilizes electronic beats and dark, brooding vocals that embody the mood of the subculture. I like to think of it as industrial meets ambient genre. Despite all the criticism, Plaguecore continues to grow and evolve, inspiring new generations of artists and creatives to push the boundaries of conventional aesthetics.


aesthetic collage with things and outfit inspired by the dark fantasy Aesthetic

8. Dark Fantasy Aesthetic


Like Gothic Aesthetics, dark fantasy bears a spectrum of smaller subgenres in its mystical hands. Aesthetics Fandom describes it as a ''fairytale without a happy ending''. The Dark Fantasy is characterized by a haunting and eerie atmosphere that evokes a sense of unease.

To get a better idea of this style, I recommend you rewatch (or better read) Coraline by Neil Gaiman and Pinocchio by Guillermo del Toro. Disney's Maleficent captures the dark, mythical atmosphere of this dark fantasy aesthetic very well. 


aesthetic collage with things and outfit inspired by after hours Aesthetic

9. After Hours Aesthetic


If everything is pretty much clear with Gothiccore and Vampire Aesthetic After Hours might look more abstract. After Hours is an aesthetic based on an inner feeling you get when visiting abandoned places and streets that are usually crowded during the daytime. It is hard to describe, as everyone will find something personal and intimate about this weird sense.

I remember getting the After Hours vibe in my school when walking those long, empty corridors after 6 pm. I found a mention on the Aesthetics Fandom about the long-lost, abandoned websites, game servers, and blogs evoking the same uneasy feeling.


aesthetic collage with things and outfit inspired by Vulture Culture Aesthetic

10. Vulture Culture Aesthetic


And, lastly, a few words about the vulture culture or taxidermy subculture, based on the preservation and appreciation of insects, animals, and their remains. It is necessary to underscore that Vulture Culture works only with those specimens that have died from natural causes. The Vulture Culture is inspired by the natural decay, and the role vultures play in cleaning up the ecosystem.

The Vulture Culture goes hand in hand with the witchcore, gothcore, plaguecore, and other subcultures tightly connected with nature and the occult. It encourages individuals to find beauty in all aspects of life and to see death not as an end but as a part of the larger cycle.

Wrapping Up...


Exploring the growing trend and learning more about darker aesthetics as a lifestyle choice for some people was incredibly interesting. If you find yourself looking on the dark side of life, not fitting in the traditional boundaries, then I suggest you keep your research. Hopefully, my blog post highlights the ten popular dark aesthetics that will inspire you to incorporate some of these beautiful styles into your lifestyle.

  • March 06, 2023

Top 10 Popular Dark Aesthetics You'll Want to Adopt as Your Lifestyle

portrait of a beautiful young woman with dark fantasy makeup look, floating in a pool of green water
Photo: Banabila

Dark aesthetics is an assembly term for cultural movement and visual style characterized by a fascination with all things dark, macabre, and eerie. It is often associated with gloomy themes and philosophies. Dark aesthetics are inspired by various artistic sources: from classic dark movies and gothic literature to all things dark and moody. In visual arts, dark aesthetics are often expressed through dark colors, foggy filters, melodic music, and sad poetry.

Needless to say, these sub-cultures have unique values, aesthetics, and style, but they all share a common interest in the darker side of life. Ignited by my love for all things surrounding dark aesthetics, I've gathered a list of the top 10 most popular and inspiring dark aesthetics you'll want to experience yourself. Fingers crossed, my post will motivate you to learn more about the darker side of life.

aesthetic collage with things and outfit inspired by the gothic Aesthetic

1. Gothic Aesthetic


Let me begin with my favorite Gothic aesthetic, which is self-explanatory. Generally speaking, the Gothic aesthetic is based on appreciation and love of all things related to Gothic architecture, literature, music, and the dark, brooding atmosphere. This broad term can be sub-categorized into numerous gothic-based aesthetics centered around specific subjects like trad goth or pastel goth.

Gothic aesthetics also strongly impact the fashion world, with its dark, brooding style often incorporated into clothing, hair, and makeup styles. This style is often seen as dark, edgy, and rebellious and is associated with the counterculture of the punk and goth subcultures. 


aesthetic collage with things and outfit inspired by the dark academiaAesthetic


2. Dark Academia Aesthetic


If you are still present on Tumblr, you have seen compilations of visually pleasant imagery featuring the Dark Academia aesthetic. Dark Academia evokes a moody and atmospheric ambiance reminiscent of old, prestigious schools, universities, and old things connected with education. 

The visual style is characterized by rich, dark colors, such as deep burgundy, forest green, and midnight blue. Small elements and even texture are equally essential in creating the Dark Academia vibe, with vintage and worn leather-bound books, old-fashioned stationery, and study prompts. The furniture and decor often feature ornate details and classic designs influenced by Edwardian and Gothic architectural styles. 


aesthetic collage with things and outfit inspired by the witchcore Aesthetic


3. Witchcore Aesthetic


If you're obsessed with nature and the occult, you'll want to learn more about Withcore. This aesthetic is inspired by witches, dark magic, and supernatural occurrences. The witch is often seen as a symbol of feminine power with a core connection to nature and its elements. 

The color palette of the Withcore often consists of deep and rich hues, which can be found in surrounding nature: black, purple, green, red, and earthy tones. Accessories play a significant role in creating an atmosphere for the witchcore-inspired outfit or interior. Various gemstones, crystals, dreamcatchers, and talismans with dry herbs make an eye-pleasing, rustic look. 


aesthetic collage with things and outfit inspired by the grunge Aesthetic

4. Grunge Aesthetic


Grunge aesthetics refers to a style of music, fashion, and visual arts. The grunge movement emerged in the early 1990s and stayed trendy ever since (with its ups and downs). Grunge as an aesthetic is characterized by a gritty, DIY, and anti-establishment attitude that rejects mainstream culture. The style is often 'distressed' and thrifty, which looked unappealing to the early 90s glam.

To help you visualize the most distinctive features of grunge aesthetics, I'll use the phrase ''nearly new off-tune guitar''. If an image of a disturbed young adult in a thrifty outfit and a very romantic view of life appears before your eyes it, then my job here is done!


aesthetic collage with things and outfit inspired by the vampire Aesthetic


5. Vampire Aesthetic


If you think Gothic aesthetics sums up humanity's appreciation for all things dark and atmospheric, then you are wrong! Bram Stocker's Dracula and Interview with the Vampire only nourished our love for sexy vampire creatures...And that's how the vampire aesthetics dominated our easily impressed minds and Pinterest boards!

The classic vampire aesthetic is often associated with the gothic horror genre, featuring pale skin, sharp fangs, and a dark, brooding demeanor. In film and television, vampire aesthetics have been used to create a sense of danger and sexuality, often portraying vampires as charismatic figures who are both feared and desired. Add exquisite fashion, artwork, and stunning interior design to the formula for the ultimate understanding of vampire aesthetics.

aesthetic collage with things and outfit inspired by the goblincore Aesthetic

6. Goblincore Aesthetic


One of the most peculiar aesthetics I've stumbled upon on Tumblr. I even dedicated a month on my Tumblr page to this fantastic nature-based aesthetic. Unlike royal-looking gothcore, this particular style is far from being conventionally appealing. Goblincore appreciates those things that are not considered aesthetically pleasing to one's eye.

Think slugs and dirt, frog spawn and slime, and don't forget about the stars of Goblincore – grotesque folklore creatures goblins. Goblincore aesthetics is fresh, as it emerged in the early 2010s and was primarily inspired by the medieval and folklore themes found in the works of J.R.R. Tolkien, Guillermo del Toro, and the "Dungeons & Dragons" role-play.


aesthetic collage with things and outfit inspired by the plaguecore Aesthetic

7. Plaguecore Aesthetic


Plaguecore aesthetics is a visual and cultural movement that combines dark, gothic, and industrial themes with a strong focus on medical and biological imagery. Plaguecore aesthetics often feature images of decay and mutations, utilizing medical imagery of charts, lists, and diagrams. It also incorporates medical clothing and gear as fashion elements.

When it comes to music, Plaguecore often utilizes electronic beats and dark, brooding vocals that embody the mood of the subculture. I like to think of it as industrial meets ambient genre. Despite all the criticism, Plaguecore continues to grow and evolve, inspiring new generations of artists and creatives to push the boundaries of conventional aesthetics.


aesthetic collage with things and outfit inspired by the dark fantasy Aesthetic

8. Dark Fantasy Aesthetic


Like Gothic Aesthetics, dark fantasy bears a spectrum of smaller subgenres in its mystical hands. Aesthetics Fandom describes it as a ''fairytale without a happy ending''. The Dark Fantasy is characterized by a haunting and eerie atmosphere that evokes a sense of unease.

To get a better idea of this style, I recommend you rewatch (or better read) Coraline by Neil Gaiman and Pinocchio by Guillermo del Toro. Disney's Maleficent captures the dark, mythical atmosphere of this dark fantasy aesthetic very well. 


aesthetic collage with things and outfit inspired by after hours Aesthetic

9. After Hours Aesthetic


If everything is pretty much clear with Gothiccore and Vampire Aesthetic After Hours might look more abstract. After Hours is an aesthetic based on an inner feeling you get when visiting abandoned places and streets that are usually crowded during the daytime. It is hard to describe, as everyone will find something personal and intimate about this weird sense.

I remember getting the After Hours vibe in my school when walking those long, empty corridors after 6 pm. I found a mention on the Aesthetics Fandom about the long-lost, abandoned websites, game servers, and blogs evoking the same uneasy feeling.


aesthetic collage with things and outfit inspired by Vulture Culture Aesthetic

10. Vulture Culture Aesthetic


And, lastly, a few words about the vulture culture or taxidermy subculture, based on the preservation and appreciation of insects, animals, and their remains. It is necessary to underscore that Vulture Culture works only with those specimens that have died from natural causes. The Vulture Culture is inspired by the natural decay, and the role vultures play in cleaning up the ecosystem.

The Vulture Culture goes hand in hand with the witchcore, gothcore, plaguecore, and other subcultures tightly connected with nature and the occult. It encourages individuals to find beauty in all aspects of life and to see death not as an end but as a part of the larger cycle.

Wrapping Up...


Exploring the growing trend and learning more about darker aesthetics as a lifestyle choice for some people was incredibly interesting. If you find yourself looking on the dark side of life, not fitting in the traditional boundaries, then I suggest you keep your research. Hopefully, my blog post highlights the ten popular dark aesthetics that will inspire you to incorporate some of these beautiful styles into your lifestyle.