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a couple of newly-wedded goths with skull makeup are posing for the camera
Photo: V&E Photography

Welcome to your guide to the perfect Gothic wedding. Here, we'll walk through five key elements that'll bring your unique vision to life: the dress, venue, florals, jewelry, and cake. Get ready to embrace the shadows and let your individual style shine.

#1 Gothic Venue

A Gothic wedding truly comes to life when set in the right environment. Think ancient castles, vintage mansions, or even a rustic, reclaimed barn for a more rural take on the theme. These locations inherently bring a sense of mystery and drama that complements the Gothic aesthetic.

Transforming a Simple Venue into a Gothic Dream

We know! Finding the ideal Gothic venue might be very challenging sometimes. But don't worry, even a standard venue can be turned into a Gothic dream with a few creative touches:

Lighting: Opt for dim, moody lighting. Use chandeliers (if you can) and an abundance of candles to create an intimate and atmospheric setting.

Decor: Incorporate elements of Gothic architecture, like pointed arches and intricate, dark metalwork. Use fabrics like black lace and velvet to drape over tables and chairs.

Color Scheme: Stick to a palette of dark and rich colors. Black, deep purple, burgundy, and forest green can all contribute to a Gothic ambiance.

Floral Arrangements: Use dark, romantic flowers, like black roses or deep red dahlias, throughout your decor. Include elements of nature like twisted branches and dried foliage to add a wild, romantic feel.

Remember, the goal is to evoke the essence of Gothic romance and mystery. It's about transforming a simple space into something otherworldly and beautifully dark.

beautiful gothic wedding venue decorated with dark flowers

#2 Dark Florals

A Gothic bride's bouquet adds a romantic and dramatic element to her ensemble. The flowers chosen should reflect the darker aesthetic of the event. Deep red roses, black calla lilies, or purple orchids could be highlighted. A beautiful tip you can easily incorporate is to add to your bouquet unusual elements like feathers or even metallic accents. This helps create a bouquet that's not only stunning but also entirely unique.

Setting the Mood with the Right Florals

Selecting the right flowers can significantly contribute to the overall mood of your venue. Here are some flowers that would blend perfectly with a Gothic wedding setting:

Black Roses: Symbolizing rebirth and new beginnings, these flowers are a unique choice that can add a touch of mystery.

Burgundy Peonies: These flowers can add rich, deep color to your floral arrangements.

Deep Purple Calla Lilies: Elegant and regal, these flowers can help enhance the gothic aesthetic.

Marsala Dahlias: Their intricate petals and deep color add texture and a sense of drama.

Remember, the flowers you choose are not just decorations. They are a reflection of your unique goth style and the darkly romantic theme of your special day.

young woman in a stunning black wedding dress is posing in a forest

#3 Black Wedding Dress

Nothing says goth, bold, and individual like a black wedding dress. This striking piece can come in various fabrics, each adding its own charm. To bring a touch of theatrical drama and sophistication, consider adding compelling accessories like a black bridal shawl, a black bouquet, or maybe a striking pair of black shoes and bold goth eyeliner to complete the look.
Avoiding Common Gothic Wedding Dress Pitfalls

While a black wedding dress and dramatic accessories can create a stunning gothic look, it's essential to navigate the nuances of this unique style carefully. A gothic wedding is all about balance. While you may be tempted to go all out with the dark and dramatic, remember that less can sometimes be more. The aim should be to create an overall aesthetic that is harmonious and true to your personal style. 

For instance, if your dress is heavily detailed, consider simpler accessories to avoid visual overwhelm. Alternatively, a more minimalist black dress can provide the perfect backdrop for intricate jewelry or a striking bouquet. It's all about finding that sweet spot that feels authentically 'you' while honoring the captivating spirit of gothic elegance.

close-up of a stunning victorian necklace and earring made of silver

#4 Victorian Jewelry

Victorian-inspired jewelry can add a touch of vintage glamour to your Gothic wedding look. These intricate pieces often feature symbols of nature and romance, perfectly aligning with the Gothic aesthetic. Consider a choker adorned with a cameo or a pair of chandelier earrings with black crystals. A velvet ribbon wrist corsage or a brooch bouquet could also serve as unique, Victorian-inspired accessories for the bride.

Where to Find Inspiration For Victorian Wedding Jewelry

Unsure where to start with finding the perfect Victorian-inspired pieces? There are several platforms where you can draw inspiration and find beautiful, unique items:

Pinterest: This platform is filled with interesting ideas. Create a board specifically for Victorian jewelry and start pinning pieces you love.

Etsy: Filled with handmade and vintage items, Etsy is an excellent source of unique Victorian-inspired jewelry.

Antique Shops: Visit local antique shops or markets. These places often hold hidden gems that could perfectly complete your Gothic look.

Instagram: Follow hashtags like #VictorianJewelry or accounts dedicated to vintage fashion. You'll find plenty of inspiration and potentially some pieces to purchase.

beautiful black wedding cake with skull

#5 Dark Romance Cake

When it comes to a Gothic wedding, the cake can become a centerpiece of its own, a symbol of the event's uniqueness and the dark romance theme. Opt for a striking design with black fondant, adorned with dark edible flowers, skull motifs, or intricate lace details. But remember, the cake itself is just the beginning. The stage it sits upon is equally important for amplifying the gothic aesthetic:

Setting the Stage for the Cake is Key!

Where and how you display your Goth wedding cake can make a significant impact on your venue's overall look. Here are a few ideas to enhance your cake's presence:

Lace Tablecloth: A black lace tablecloth under your cake can create a stunning visual contrast and elevate the gothic feel.

Mood Lighting: Positioning the cake under a dim yellow spotlight or having candles around can create a dramatic effect.

Gothic Decor: Consider surrounding the cake with gothic-style items such as candelabras, antique silverware, or even skulls if you dare!

Dark Florals: Extend the dark romance theme by setting up the table with plenty of dark florals.

The dark cake isn't just a dessert, it's part of the decor. It should reflect the gothic theme in both taste and appearance, and the stage it's set on should further accentuate its darkly romantic charm.

Let The Dark Shine

Creating your Gothic wedding is more than just planning an event. It's about weaving together a narrative that showcases your love story in all its darkly romantic splendor. With the right dress, venue, florals, jewelry, and cake, you'll build an enchanting atmosphere that resonates with your unique style. Remember, the key to a memorable Gothic wedding is authenticity. Let your personal taste guide your decisions and you'll create a truly one-of-a-kind celebration. Let the journey begin!


beautiful woman in all-black outfit is posing on a sand of a beach
Photo: Faizi Ali

Yohji Yamamoto once described black as “modest and arrogant at the same time”. It is hard not to agree with this perfect interpretation of its qualities. Black is a total absence of color, which makes it a flawless base for classy fashion looks. If you own enough black clothing, you can build numerous amounts of elegant total black outfits and be both “lazy – but mysterious.” To inspire you for this alternative fashion challenge, I picked up 15 beautiful and stylish total black looks for every taste and occasion. Where would you like to start?

stylish young woman in total black outfit is posing for the camera on a streetPhoto: faiiint

Corporate Goth

Let's start with one of my favorite goth styles – the strict and classy Corporate Goth. Pair a tailored black blazer with black skinny jeans, a black v-neck blouse, and ankle boots. Add a wide-brimmed black hat for a touch of sophistication and a large handbag to carry all of your goth necessities.

stylish young woman in total black outfit is posing for the camera on a street

Edgy Rocker

Edgy, leather, or faux leather jacket will never go out of style. For the next total black outfit combine a black leather jacket with a black band t-shirt, skinny black jeans, and black combat boots. Accessorize with studded jewelry and a black beanie.

stylish young woman in total black outfit is posing for the camera on a street
Photo: fongminliao

Minimalist Elegance

The next look is for minimalism style lovers. Wear a cozy, oversized jacket with a tie-up top and matte black kitten heels. Keep the accessories simple and refined for this look.

stylish young woman in total black outfit is posing for the camera on a street
Photo: Olivia Emily

Boho Glam

Bohemian chic is a perfect style for a total black look! Look for a dress or skirt that has bohemian-inspired details such as ruffles, lace, or embroidery. Opt for a flowing, maxi silhouette that allows for movement. Layer this bohemian look with a floor-length see-through cardigan or lace kimono.

Selena Gomez in total black outfit is posing for the camera on a street
Photo: Selena Gomez

Sporty Chic

For a sporty total black look team up a black oversized hoodie with black leggings and black sneakers. Add a black baseball cap and a backpack for a cool, relaxed look. I think, Selena Gomez rocked it flawlessly, so go ahead and still her style!

stylish young woman in total black outfit is posing for the camera on a street

Romantic Goth

For a romantic, yet alternative date, go for this gothic-inspired all-black look. Combine a black lace top with a black velvet skirt, a pair of black tights, and ankle boots with buckles. Accessorize with a black choker and don't forget to wear dark lipstick on your lips.

stylish young woman in total black outfit is posing for the camera on a street
Photo: PrettyLittleThing

Modern Power Suit

Searching for a business casual total black look? There is no need to keep looking, just ppt for a black tailored blazer and matching trousers, paired with a black button-up shirt and clear pointed-toe heels. Add a statement belt for an interesting twist to this look.

stylish young woman in total black outfit is posing for the camera on a street

Urban Street Style

For a relaxed, urban look wear a black oversized shapeless dress with black high-top sneakers or ankle boots. Don't forget to add a black beanie and finish the look with a black bomber jacket. Carry a simple black backpack or a large, neverfull designer bag.

stylish young woman in total black outfit is posing for the camera on a street

Vintage Inspired

Vintage-inspired all-black looks deserve a very special place in my heart! For this elegant and feminine outfit pair a lightweight tulle dress covered with black polka dots and black high-heeled sandals. Add a pair of trendy cat-eye sunglasses and a vintage-style black handbag.
stylish young woman in total black outfit is posing for the camera on a street


Let's put away the casual black clothing and try to implement something less wearable, and more avant-garde. Combine a black cut-out top with black wide-leg pants or a plisse skirt and a pair of comfy black platform boots. Accessorize with bold, oversized silver jewelry for a high-fashion total-black look.

stylish young woman in total black outfit is posing for the camera on a street
Photo: Absentia

Gothic Victorian 

There is nothing like gothic Victorian fashion. Certainly, we can't enjoy the whole abundance of Victorian fashion style on a daily basis, but we can create an elegant total black look inspired by this era. Wear a black lace blouse with a ruffled corset, a black velvet skirt, and lace-up black boots. Add a black top hat and fishnet stockings for a slouchy Victorian vibe.

stylish young woman in total black outfit is posing for the camera on a street

Effortless Casual

When I found the next image on Pinterest, I knew I had to include this effortless look in the list. Wear a black high-waisted midi skirt and a skin-tight thin sweater or jumper. Add latex platform boots with this look and layer it with a black denim jacket or distressed cardigan. Finish this casual total black outfit with a tiny black backpack.

stylish young woman in total black outfit is posing for the camera on a street

Glamorous Evening 

If you need a simple, but very beautiful glamorous look for the evening, pair a long sleeve mini dress with black stiletto heels and a very simple clutch. Add statement earrings and a bold red lip for an added touch of glamour to your look.

stylish young woman in total black outfit is posing for the camera on a street

Artsy and Comfy

For the gloomy spring-fall days, when all you want is some cozy comfort combine a black oversized tunic with a midi skirt and oversized black coat. Wear a pair of peep-toe ankle boots and nude stockings for a layer of warmth. Accessorize this artsy total black look with large, statement jewelry.

stylish young woman in total black outfit is posing for the camera on a street
Photo: juliafox

Sleek Futuristic

And, lastly, take a look at this sleek, futuristic, and very sexy outfit. To get the look wear a black vinyl or leather coat with black thigh-high boots and a mini dress. Complete the look with a metallic black clutch, a pair of latex mittens, and minimalist silver jewelry.

Let's summarize...

In this realm of alternative fashion, darkness is not merely a color; it's a symbol of empowerment, creativity, and unapologetic authenticity. So, take a leap into the shadows and let your fashion choices speak volumes. It's time to ignite your imagination, experiment fearlessly, and make a bold statement at any event with these 15 must-try total black looks. Hopefully, you'll be able to embrace the magic of alternative fashion and watch as the world takes notice of your extraordinary style.


portrait of a gothic woman in a medieval garment hidden behind greenery in the garden

Since the late 1970s, Goth fashion has been a distinctive subculture that has continuously evolved and diversified, leading to the emergence of various types of goth styles. These styles range from the conventional Victorian-inspired goth to the futuristic cybergoth, providing an option for every taste and preference.

In today's blog post, we'll explore 10 types of goth styles, each with its unique aesthetic and fashion elements. Whether you are a fan of the old-school, traditional goth appeal or love a more fresh, minimalist approach to gothic fashion history and style, this article has got you covered. Let's begin?

portrait of a young woman with blue and pink hair and a pastel goth makeup

Pastel Goth

Let's begin with paste goths, loved and hated in the pangothic movement. Pastel Goth is a fashion trend that emerged in the early 2010s, combining elements of goth and kawaii styles with a pastel color palette. It features soft pastel hues, often in shades of pink, lavender, mint green, and baby blue, juxtaposed with dark and edgy elements such as skulls, crosses, and spikes.

The style has its roots in the goth subculture, but with a playful and whimsical twist. Instead of the traditional all-black attire, Pastel Goth enthusiasts opt for wearable lighter shades while still maintaining the darker aesthetic. 

Pastel Goth fashion incorporates a wide variety of clothing items, including skirts, dresses, leggings, and crop tops. Accessories such as chokers, platform shoes, and oversized bows are also common. Many Pastel Goth outfits also include pastel-colored hair, often in shades of pink, lavender, or blue.

Famous Pastel Goth icons: Melanie Martinez, Venus Angelic, and Moriah Rose Pereira aka Poppy.

portrait of a young woman in a victorian goth attire and curly hair

Victorian Goth

Victorian Gothic is one of the most romantic and charming styles ever! This subgenre of gothic fashion draws inspiration from the clothing and style of the Victorian era (1837-1901), the period of Queen Victoria's reign. It is characterized by a mix of dark and romantic elements, incorporating intricate lace, ruffles, corsets, top hats, and parasols. The Victorian goth style is often associated with the imagery of the Victorian era, such as mourning attire and Victorian Gothic literature, which often features dark, supernatural themes.

Victorian goth fashion has roots in the goth subculture of the 1980s and 1990s, which emphasized black clothing, androgyny, and a rejection of mainstream fashion. However, Victorian Goth takes this further by incorporating vintage and antique elements into the look, such as brocade fabrics, cameos, and mourning jewelry.

Famous Victorian Goth icons: Morticia Addams, Helena Bonham Carter, Vanessa Ives.

portrait of a young woman with black hair and industrial goth outfit and makeup
Photo: @sweetbloodbunny

Industrial Goth

Have you ever heard of this subtype of the Gothic movement? Odd and macabre, the Industrial Goth subculture is a mesmerizing blend of dark fashion and electronic music. This subculture is believed to date back to the late 1970s and early 1980s. The subculture is heavily influenced by punk, goth, and industrial music and often incorporates elements of cyberpunk, steampunk, and even post-apocalyptic themes.

The Industrial Goth subculture is a community of individuals who embrace their dark side, often wearing black clothing and sporting bold, dramatic goth makeup. They are drawn to the dark and dystopian themes of industrial music, which speaks to their desire for a more raw and gritty form of expression.

Famous Industrial Goth icons: Marilyn Manson, Trent Reznor, Emily Autumn.

portrait of a young woman in gothic lolita outfit and makeup

Goth Lolita

The next goth subtype is one of the most popular on the internet – it is Goth Lolita aka GothLoli. This style combines elements of Gothic fashion with the cute and girly aesthetic of Lolita fashion. The result is a unique and intriguing style that draws inspiration from both Western and Japanese fashion. The Goth Lolita look is characterized by its use of dark colors, lace, ribbons, and other Victorian-era details. This style is not just a fashion statement but also a way of life for those who embrace it.

Gothic Lolita style is all about expressing oneself through clothing, and this is why it is so appealing to so many people. This style allows individuals to express their darker side while still maintaining a feminine and delicate appearance. The use of black lace and velvet creates a mysterious and romantic vibe, while the use of bows and ruffles adds a touch of sweetness.

Famous GothLoli icons: Moon Kana, Caroline Charonplop Kyary, Mana.

portrait of a young woman with cyber goth  wig and makeup look
Photo: krystal.leandra

Cyber Goth

Unlike classic Victorian and kawaii Lolita goth, the Cyber Goths are often associated with a love for electronic music, particularly industrial and EBM (Electronic Body Music). They are known for their energetic dance moves, which often incorporate a mix of gothic and cyberpunk-inspired movements. Cyber Goth parties are a sight to behold, with pulsing beats, flashing lights, and an atmosphere that is both dark and electric. The dancing Cyber Goths video demonstrated it all!

Visually the Cyber Goth style is characterized by bold, neon-colored hair and clothing, with an emphasis on black, leather, and PVC materials. It also includes heavy use of neon, glow-in-the-dark accessories, and cybernetic enhancements, such as goggles and gas masks. Platform boots, piercing, and original hair extensions are also widely used in this style.

Famous Cyber Goth icons: Dani Filth, Rei Ayanami, Kerli.

portrait of a young woman with short curly hair and nu goth look
Photo: @obsidiankerttu

Nu Goth

Laconic and approachable, the Nu Goth draws inspiration from traditional goth culture. Nu Goth takes it a step further, incorporating elements of witchcraft, dark fantasy, and modern fashion trends. The result is a unique and edgy aesthetic that is simultaneously eerie and alluring.

Nu Goths often wear black clothing, lace, leather, and velvet, and accessorize with occult symbols, crystals, and moon motifs. They are also known for their love of layering and mixing textures, creating an ethereal and otherworldly look.

Famous Nu Goth icons: Porcelain Black, Grimes, Faiiint.

portrait of a young woman in a red medieval dress and loose ginger hair
Photo: Laura Sheridan

Medieval Goth

Inspired by the Dark Ages, the medieval goth style is a unique fusion of dark, brooding aesthetics and historical influences. Medieval goth style typically involves using black or dark-colored clothing, with rich, textured fabrics such as velvet, lace, and leather. Clothing styles may include long, flowing dresses and robes, corsets, tunics, and capes. Accessories such as chokers, crowns, ornate jewelry, and elaborate headpieces are often incorporated into the look.

In addition to the use of medieval-inspired clothing, medieval goth fashion often includes elements of Victorian or Edwardian styles, with an emphasis on dark and romantic themes such as vampires, witches, and medieval folklore.

Famous Medieval Goth icons: Dead Can Dance, Sharon den Adel.

portrait of a young woman wearing big sunglasses and corporate goth clothing

Corporate Goth

Thanks to Cyberpunk 2077 we had a revival of this temperate style of goths. Corporate Goth combines elements of traditional corporate attire with Gothic fashion. The result is a sleek and professional look with a dark edge. This style is often characterized by tailored black suits or dresses, paired with Gothic accessories such as leather boots, chokers, and silver jewelry.

Makeup tends to be dramatic, with bold red lips and smoky eyes. Take the Cyberpunk 2077 makeup looks as an example. While this style may seem contradictory, it can be a way for individuals to express their unique personalities and interests while still adhering to the expectations of the corporate world. The Corporate Goth style is popular among those who work in creative industries, as it allows them to express their creativity in a professional setting.

Famous Corporate Goth icons: Hanako Arasaka, Dead Can Dance, Alexander McQueen.

portrait of a young woman with ginger dreadlocks and hippie makeup look
Photo: Psychara

Hippie Goth

The Hippie Goth style is a fascinating fusion of two seemingly disparate subcultures – the free-spirited, flower-child ethos of the hippies and the dark, brooding aesthetic of the goths. This unique style is characterized by a blend of flowy, bohemian clothing and accessories with darker elements like black lace, leather, and studs. Think long, flowing skirts paired with chunky combat boots, or a tie-dye t-shirt under a black leather jacket. The Hippie Goth style is all about balancing light and dark and creating a look that's both edgy and ethereal.

When it comes to Hippie Goth fashion, the key is to embrace your individuality and let your creativity run wild. Experiment with mixing and matching different textures, colors, and patterns to create a look that's uniquely your own. Accessories are also a crucial part of the Hippie Goth style – think wide-brimmed hats, chunky jewelry, and statement sunglasses. Whether you're attending a music festival or just heading out for a day of errands, the Hippie Goth style is the perfect way to express your inner rebel and show off your eclectic sense of style.

Famous Hippie Goth icons: Brian Molko, and Lorde.

portrait of a young woman with messy traditional goth hairstyle and makeup look

Traditional Goth

And, finally, let's mention the Traditional goth style, which is more than just style. Trad Goth is a way of living and philosophy. Emerging in the late 1970s and early 1980s, this subculture is a reaction to the mainstream culture of the time. The Traditional Goth subculture has a strong sense of community and values individualism and creativity. Goths often express themselves through art, music, and fashion, using these mediums to reflect their unique perspectives on life and society.

Traditional Goths often wear black clothing, lace, leather, and other materials with a distinctively macabre style. They also tend to favor dramatic makeup, including pale skin, dark lipstick, and heavy eyeliner.

Famous Traditional Goth icons: Siouxsie Sioux, and Robert Smith.


The goth subculture is a diverse and inclusive community, offering a wide range of fashion styles for individuals to express themselves. From the classic and traditional goth look to more modern and futuristic styles, there is a goth style for everyone. Whether you prefer the romantic and elegant Victorian-inspired fashion or the rebellious punk-inspired look, the goth subculture provides a platform for creative expression and individuality.


close-up portrait of a oyung woman holding her hands on her face
Photo: Ana Bregantin

Aesthetics is a term that's been thrown around a lot lately, but what does it really mean? Is it just about looking pretty, or is there something deeper behind it? From the clothes we wear, and the makeup we put on to the way we decorate our homes, our aesthetic choices say a lot about who we are. But in the age of social media and endless visual content, aesthetics have taken on a whole new level of significance. 

With the ability to curate and share our styles with the world, aesthetics have become a means of self-expression and a way to connect with others who share our tastes. So, let's dive in and explore the world of aesthetics, what it means, and why it's become so popular on the internet in the recent few years.

What is Aesthetic as a Branch of Philosophy?

Aesthetics is a branch of philosophy concerned with the nature and appreciation of beauty, art, and taste. It seeks to understand and evaluate the qualities that make things beautiful or pleasing to the eyes and senses. Aesthetics encompasses a wide range of topics, including the nature of art, the part of the artist, the relationship between art and beauty, and the criteria for evaluating artistic pieces.

One of the main goals of aesthetics is to understand what makes art valuable. Philosophers of aesthetics have proposed various theories about the nature of beauty, including the idea that beauty is objective and can be discovered through rational inquiry, or that it is subjective and depends on individual tastes and preferences. 

Another important topic in aesthetics is the role of the artist. Aestheticians explore questions such as what motivates artists to create, how they go about creating their works, and what responsibilities they have to their audiences and society. They also consider the impact that art has on its viewers and how it can shape their experiences and perceptions of the world.

full portrait of a young woman ina vintage white dress and ginger hair
Photo: Ozan Çulha

The Concept of Aesthetics and the Internet

Internet aesthetic is a term used to describe the visual and stylistic elements commonly found on the internet, especially in the world of social media. It is a rapidly evolving and constantly changing aesthetic that reflects the cultural zeitgeist and technological advancements of the digital age. The internet aesthetic draws inspiration from a wide range of sources, including popular culture, fashion, art, and graphic design, and it is characterized by its use of bold colors, playful typography, and a sense of humor.

One of the defining characteristics of the internet aesthetic is its ability to create a sense of community and belonging among internet users. By using similar visual and stylistic elements across a range of digital platforms, internet users can instantly recognize and connect with others who share similar interests and aesthetics. This has led to the creation of online subcultures and communities that are bound together by a shared love of internet culture and aesthetics.

Another important aspect of the internet aesthetic is its emphasis on self-expression and individuality. With the rise of social media and other digital platforms, people have more opportunities than ever before to express themselves creatively and showcase their unique set of interests. The internet aesthetic provides a visual language for this self-expression, allowing individuals to create digital personas that reflect their identities and values. 

an aesthetic portrait of a young woman with a bouquet of  white flowers in her hands
Photo: Camila Esteves

The Search Term “Aesthetic” and Google Trends

According to Google Trends, the search term "aesthetic" has been steadily increasing in popularity over the past five years, with the highest search interest coming from the United States, Canada, the United Kingdom, Australia, and New Zealand. The term is particularly popular among younger generations, with a significant portion of searches coming from individuals between the ages of 18 and 24.

In addition to Google Trends, social media platforms such as Instagram and TikTok have also seen a significant increase in the use of the term "aesthetic", particularly in the context of visual content such as fashion, beauty, and home decor. Users use hashtags such as #aesthetic, #aesthetics, and #aestheticstyle to categorize posts and connect with others who share their aesthetic interests.

How Tumblr, Pinterest, and TikTok Popularized Aesthetics

Tumblr, Pinterest, and TikTok have each contributed to the popularization of aesthetics in their unique ways. On Tumblr, users created and shared mood boards, featuring images, quotes, and other media that conveyed a particular aesthetic. These mood boards often focused on niche interests, from gothic horror to cottagecore, and were shared widely among Tumblr communities. This platform allowed users to curate their own aesthetic identity and connect with others who shared their interests.

Pinterest, on the other hand, took the concept of mood boards to the next level. With a user interface designed specifically for creating visual collections, Pinterest became a hub for users to discover and save inspiration for everything from home decor to fashion. The platform's algorithm recommended related content, further exposing users to new aesthetics and styles. In this way, Pinterest made it easy for users to explore and experiment with aesthetics beyond their immediate interests.

TikTok, the latest addition to this trio, has revolutionized the way that aesthetics is shared and consumed. The platform's short-form video format allows users to showcase their aesthetic preferences and interpret others' in creative ways. TikTok has even popularized new aesthetics, such as "cottagecore," which has gained a massive following on the app. TikTok's algorithm also plays a significant role in promoting aesthetics, as the "For You" page serves as a feed of content that matches users' interests, making it easier than ever to discover new aesthetics and trends.

an aesthetic portrait of a young woman with a bouquete of  white flowers in her hands
Photo: Ozan Çulha

What Are the Most Popular Aesthetic Lifestyles at the Moment

In recent years, aesthetic lifestyles have gained significant popularity among people worldwide. From fashion and beauty to home decor and social media, the desire to curate a visually appealing and cohesive aesthetic has become a significant part of modern culture. Here are some of the most popular aesthetic lifestyles at the moment:

  • Cottagecore: This aesthetic celebrates the simplicity and serenity of rural life, often incorporating elements of nature and nostalgia into fashion and home decor. Think flowy dresses, cozy knitwear, floral prints, and rustic furniture.

  • Minimalism: In contrast to the maximalist tendencies of previous years, minimalism has emerged as a popular aesthetic lifestyle. With a focus on clean lines, neutral colors, and a "less is more" approach, minimalism prioritizes simplicity, functionality, and quality over excess.

  • Dark Academia: This aesthetic draws inspiration from classic literature, art, and academia, with a focus on dark, moody colors and traditional styles such as blazers, loafers, and pleated skirts. Think ivy-covered buildings, old books, and intellectual pursuits.

  • Kawaii: Originating in Japan, kawaii is a cute, colorful aesthetic that often incorporates playful, childlike elements such as pastel colors, cartoon characters, and fluffy animals. This aesthetic is popular among fans of anime and manga and has gained a significant following on social media platforms such as Instagram and TikTok.

  • Grunge: A subculture that emerged in the 1990s, grunge has made a comeback in recent years. This aesthetic is characterized by edgy, rebellious fashion such as ripped denim, leather jackets, and combat boots, often paired with dark make up and messy hairstyles.

These are just a few of the many aesthetic lifestyles that have gained popularity in recent years. Each aesthetic has its unique style and vibe, but they all share a common desire to create a visually pleasing and cohesive aesthetic that reflects the individual's personality and values. I'll try to explore them separately and compare, analyzing these aesthetics in future blog posts.


Overall, aesthetics is a complex and multifaceted branch of philosophy that explores the nature of beauty, art, and taste. It helps us appreciate and understand the art that surrounds us, and think about how it can enrich our lives and contribute to our understanding of the world around us.

Tumblr, Pinterest, and TikTok have each played a significant role in popularizing aesthetics by providing platforms for users to share, explore, and experiment with their unique aesthetic preferences. These platforms have created a new form of visual culture that encourages users to express themselves and connect with others based on shared aesthetics. However, there is always something more profound to the concept of aesthetics, worth exploring and learning about.


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