Exploring Soft Girl Aesthetic: What Is It and How to Get the Look?

soft girl in ruffled cardigan and crop top is holding pink drink in her hand

Have you ever heard of or used the term "soft girl"? But do you actually know what it means? Unlike most other edgy and vivid lifestyle and makeup trends, the soft girl aesthetic, with its pastel hues and delicate charm, is like a gentle pause amidst the chaos. It's an invitation to embrace innocence and celebrate the beauty in simplicity.

Of course, it's not just about clothes; it's about creating a feeling – a feeling of nostalgia and wonder. With colors that feel like a dream and outfits that tell stories, the soft girl aesthetic captures something refreshing and relatable.

woman in a soft girl outfit: white and pink skirt, lace crop top and a cardigan

What Is a Soft Girl Aesthetic?


The soft girl is a fashion and lifestyle aesthetic that is characterized by feminine clothing, pastel colors, and a focus on self-care. Soft girls embrace their femininity and want to create a safe and welcoming space for themselves and others. They are often inspired by vintage fashion and music, and they appreciate the beauty of nature.

This aesthetic celebrates all things dainty and delicate, drawing inspiration from the fairy tale world of soft colors, fluffy textures, and nostalgic elements. It's a fusion of innocence and creativity, where fashion, makeup, and even personality combine to create a unique and endearing identity.

  • The Rising Popularity of Soft Girl Style

The term "soft girl" was first used in the early 2010s, but it didn't gain popularity until the mid-2020s. This style is often seen as a reaction to the more edgy and aggressive styles that were popular in the early 2010s. The aesthetic is still relatively new, but it has already become a popular trend among young women. It is a refreshing change from the more aggressive alternative styles that have been popular in recent years, and it offers a more feminine and inclusive alternative vibe.

The journey of the soft girl aesthetic is a testament to the power of social media and online communities in shaping modern trends. Instagram, TikTok, and other platforms have played a pivotal role in propelling the soft girl aesthetic into the spotlight. With influencers and creators showcasing their soft girl outfits, makeup routines, and overall style, this trend has swiftly become a global phenomenon, transcending cultural boundaries.

collage with soft girl aesthetic inspiration

How to Dress Like a Soft Girl?


Soft girl outfits are characterized by their combination of feminine silhouettes with a touch of quirky charm. Dresses and skirts are often adorned with lace, ruffles, and floral patterns, contributing to the overall romantic vibe.

Sweaters and cardigans in soft, muted tones are frequently layered over these outfits, adding an extra layer of coziness. High socks, whether paired with sneakers, platforms or Mary Janes, lend an enchanting touch. Hair scarves and oversized bows further accentuate the vintage feel while maintaining the contemporary twist.

portrait of a young beautiful woman with loose hair, hair band and soft girl makeup look

  • Soft girl makeup is a separate type of art

One of the standout features of the soft girl aesthetic is the makeup. Soft girl makeup is not just an application of colors; it's an art form in itself. The makeup focuses on achieving a youthful, fresh-faced appearance while incorporating dreamy and ethereal elements.

The foundation of soft girl makeup lies in achieving flawless, dewy skin. A light coverage foundation or BB cream is used to create a natural complexion, often paired with blush applied generously on the apples of the cheeks to mimic a youthful flush. The eyes take center stage, featuring soft pastel eyeshadows, often in shades of pink, purple, and peaches. The eyeliner is delicate, emphasizing the eyes without overpowering them, and is complemented by long, fluttery lashes.

To complete the look, lips are typically adorned with soft, rosy hues or even glosses to enhance the natural pout. The artistry behind soft girl makeup is its ability to highlight innocence and whimsy, allowing individuals to express their inner fairy tale fantasies.

fashion collage with three soft girl outfits

  • Soft Girl Hair and Accessories

No soft girl aesthetic is complete without the perfect hairstyle and accessories. Soft girl hair often features loose waves, pigtails, or braids adorned with cute hairpins or bows. The aim is to evoke a sense of carefree playfulness while maintaining an air of elegance.

Accessories play a pivotal role in the soft girl aesthetic, adding the final touches to an outfit. From heart-shaped sunglasses and pastel scrunchies to dainty jewelry featuring delicate charms, every accessory contributes to the overall enchanting appeal. Crossbody bags in pastel shades or with floral patterns serve as functional yet fashionable additions, embodying the soft girl's whimsical spirit.

Let's wrap up...


The soft girl aesthetic is more than just a fashion trend; it's a lifestyle that embraces the beauty of innocence, nostalgia, and self-expression. From its roots in online communities to its widespread popularity, the soft girl aesthetic has captured the hearts of those seeking a gentle escape from the chaos of modern life. 

With its dreamy outfits, enchanting makeup, and charming accessories, the soft girl aesthetic allows individuals to embrace their inner fairy tales and create a world where whimsy and delicacy reign supreme. So whether you're drawn to the pastel hues or enchanted by the magical makeup, the soft girl aesthetic invites you to step into a world where imagination knows no bounds.
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